Article posted on Dec 6, 2011

Cine Asia/HONG KONG – (December 6, 2011) – Christie® is pleased to announce that Dadi Cinema Group, in its plans to expand the first of its modern multiplex cinemas, has purchased 150 Christie digital cinema projectors.

The order includes the award-winning Christie CP2210, Christie CP2220 and Christie CP2230 Digital Cinema® projectors from the Christie Solaria™ series. Dadi Cinema Group, one of China’s first cinema chains, is investing aggressively in digital cinema conversion and building modern multiplex cinemas to take advantage of the increasingly affluent and demanding Chinese cinema enthusiasts.

Dadi Cinema Group operates over 80 cinemas and has contracts with 100 cinema owners. By 2014, Dadi Cinema Group expects to have 250 cinemas with 1,000 screens.

“Christie’s digital cinema solutions continue to be in high demand as Chinese exhibitors move assertively to both convert existing theaters to digital and to expand cinema penetration across the country, especially in fast-developing cities that have become more well-to-do in recent years. We are pleased to forge a new business relationship with Dadi Cinema, a respected cinema chain that contributed largely to China D-cinema development,” said Lin Yu, vice president, Christie Asia Pacific.

The Christie CP2210 is the most compact digital cinema projector available and the projector of choice for the majority of screens in commercial exhibition, while, in its category, the Christie CP2220 is the brightest, highest performance projector with the lowest ownership cost. The Christie CP2220, built on proven and reliable 1.2" 2K DMD DLP Cinema® technology, features greater than 2100:1 contrast ratio while displaying up to 35.2 trillion colors.

Christie’s CP Series sets a new level of performance for digital cinema technology. Designed for exhibitors, the Christie CP Series delivers high performance images for a variety of screen sizes, and come with a flexible design to accommodate future upgrades.