Polycom Launches New Brand Identity, Highlighting Transformation to a Software-Led Company Driving Rapid Innovation and Video Collaboration Ubiquity
Article posted on May 25, 2012
SAN JOSE, Calif. - May 24, 2012 : Polycom, Inc. (Nasdaq: PLCM), the global leader in open standards-based unified communications, introduced its new corporate brand identity today, the culmination of the first major brand transformation the company has undertaken in its 22-year history. The new corporate brand underscores Polycom’s continuing transformation to a software-led company, driving rapid innovation in UC and video collaboration that is changing the face of communications and how businesses and industries collaborate worldwide.
"We believe Polycom is at the forefront of driving the best UC and visual collaboration experiences in the industry. Our innovations have literally made location irrelevant and changed the way the world works. Just as our company has evolved, so too must our brand evolve to reflect the impact of our innovation and the value it brings to our more than 400,000 customers," said Andy Miller, CEO of Polycom. "Video collaboration is mission critical in organizations today. It's improving the way we work, create and design, learn, run governments, protect citizens, and save lives. Our vision is to make video collaboration ubiquitous and we're delivering on this vision through creating software-based innovations for mobile, social, and cloud platforms, and by working with our nearly 7,000 partners to drive interoperability and extend the reach of video."
"Polycom and the industry have evolved considerably since the introduction of our original brand identity more than 20 years ago," said Kate Hutchison, CMO of Polycom. "Today, Polycom is leading the industry in creating open, standards-based video collaboration experiences that remove the barriers of distance and time, connect experts where they're needed most, and create trust and understanding through high definition, face-to-face connections. Our new corporate brand identity reflects our company's software focus and our brand promise: to create experiences that push the greatness of collaboration forward."
Polycom's new brand identity is now live on Polycom's websites globally. In addition, people around the world will begin seeing the new Polycom brand first-hand through Polycom software that powers mobile video collaboration on a wide range of devices, from tablets, smartphones and laptops to browser-based and social applications. The new Polycom brand will also soon be prominent in a range of other familiar environments, including immersive telepresence theaters, conference rooms and desktop solutions in the office. The first major industry event where the new brand will be revealed is InfoComm in Las Vegas, Nevada in mid-June. The new Polycom brand identity is now visible at the Company's new headquarters and customer experience center in San Jose, Calif. (officially opening this summer). Additional Polycom offices and customer experience centers globally will transition to the new branding in the coming quarters.
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