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LG Named 2012 ENERGY STAR Partner of the Year
Article posted on Apr 9, 2012
EPA Honors LG for Protecting Environment with Energy-Efficient Products
LG Electronics has been named 2012 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency (EPA). The EPA is honoring LG for our “outstanding contributions to reducing greenhouse gas emissions by manufacturing energy-efficient products and helping to educate consumers about those products.”
As a company that thrives on innovation, LG is committed to enhancing consumers’ lives and improving the environment through energy efficiency advancement as well as green management practices and policies. Efforts in support of ENERGY STAR included creative programs designed to change consumer behaviors, activities driving increased sales of ENERGY STAR-qualified products, enhanced employee and sales training and technology leadership.
Major Programs Recognized
Underscoring our commitment to the ENERGY STAR program, LG Electronics embarked on nationwide public education and community outreach campaigns, helping empower consumers to make informed choices about their electronics and appliance purchases. Throughout 2011, LG’s efforts resulted in billions of impressions through co-marketing and cooperative promotions to support the ENERGY STAR message.
Efforts included reaching millions of consumers with onsite ENERGY STAR promotions in conjunction with LG’s corporate partnership with the NCAA® and community outreach programs like the multi-city LG-Good Housekeeping “Greener Living” Tour, which promoted ENERGY STAR products and the “Change the World, Start with ENERGY STAR” Pledge. Along with Keep America Beautiful and Waste Management, LG collected more than 10 million pounds of unused electronics products for responsible recycling in 2011, while encouraging consumers to replace recycled electronics with ENERGY STAR-qualified LG products.
LG also fully embraced the new, rigorous guidelines set by the ENERGY STAR Most Efficient program, designed to advance energy efficiency by awarding the designation to the top five percent of products in specific categories. Fifteen LG home electronics and appliance products earned this coveted designation in 2011, more than any other manufacturer.
The 2012 Partner of the Year Awards are given to manufacturers and retailers that successfully promote and deliver ENERGY STAR qualified products, saving consumers money and reducing greenhouse gas emissions. LG and other honorees were selected from about 20,000 organizations that participate in the ENERGY STAR program. Over the past 20 years, American families and businesses have saved nearly $230 billion on utility bills and prevented greenhouse gas emissions equal to those from more than 350 million vehicles with help from ENERGY STAR.
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